Product Support Summit in Chicago

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Customer support teams are being pulled in multiple directions at once. Customers expect more from every interaction, leadership expects efficiency, brand teams expect consistency, and compliance teams expect accountability. Multimodal AI (handling voice, text, images, and video in a single assistant) is what makes meeting all of those expectations at once realistic, and what turns support from a cost center to a strategic capability.

At this summit, senior support, CX, and operations leaders will hear directly from companies already doing it. You'll get real examples and practical frameworks for teams ready to make the shift.

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10:00 AM - Registration and breakfast

Pick up your badge, grab a coffee or cold drink, and connect with Product Support peers. Explore the demo area and meet the Mavenoid team ahead of an afternoon of insight, inspiration and action.

10:30 AM - From phone to self-serve: guiding customers to the channel that works

Shifting a phone-first customer base toward self-serve is as much a change management challenge as a technology one. Generac shares how they're using multimodal AI to guide customers to more effective channels without compromising the experience.

11:15 AM - Scaling CX without scaling headcount

Leadership expects support to handle more volume and complexity without a proportional increase in cost. A practical look at how multimodal AI absorbs demand that would otherwise mean new hires.

12:00 PM - Lunch

1:15 PM - Support that reinforces the brand

Customers don't separate the support experience from the brand experience. This session explores what it takes to deliver support that's consistent across every channel and every team.

2:00 PM - AI-powered support in a regulated environment

Some industries operate under hard constraints on what can be said and what has to be documented. For anyone in healthcare, finance, or any vertical where automation has to clear a higher compliance bar.

3:00 PM - Rooftop reception

We'll close out the day poolside on the rooftop, taking in the Chicago skyline and making the most of the last days of late summer. No swimming, just good conversation and even better views.